Product-led Certification Course | Zavvy Training Library

What do the most successful companies like Zoom, Tesla, and Walmart have in common? They’re all product-led organizations with product-led employees, and they represent the future of business. The business world has been ablaze with talk of “product-led growth” over the last few years, and the most successful product managers put the product at the center of their companies to influence organizational priorities and build better customer experiences. This course takes an interactive look at the fundamentals of being a product-led product manager at your organization, including and beyond product-led growth, and prepares you to apply product-led strategies to your business.

Who should take this course?

This course is designed for product managers and business leaders who want to deepen their understanding of product-led methodologies and start applying product-led strategies to elevate their careers and their organizations. Whether you're transitioning from a sales-led model or launching a new product, this course can help you understand the value of and best practices for becoming a product-led product manager.

This course covers:

Leveraging your product to solve key challenges across every part of the business
Breaking down data silos and using product insights to inform strategies up to the executive level
Driving growth by putting your product at the center of the customer experience
Employing product-led growth tactics to empower sales teams

What to expect:

Product-led tactics you can start implementing at your own organization
Best practices for improving launches, feature adoption, user onboarding, and more
Real-world examples from product-led companies
Exercises to help you solidify learnings and plan your own product-led strategy
Insights from industry leaders and product-led experts
Engaging, instructor-led videos that you can view at your own pace
Optional Pendo self-guided tours to see product-led tactics in action

Course materials:

Downloadable workbook
Exam study guide

Time commitment: 3 hours

About the training provider

Mind the Product is a global community of product managers and product-minded professionals who are passionate about building great products. The platform offers a range of resources, events, and training opportunities designed to help individuals and teams build, launch, and scale successful products.

One of the things that sets Mind the Product apart is its emphasis on community. The platform offers a range of opportunities for product managers and product-minded professionals to connect, share knowledge and insights, and collaborate on projects. This includes a range of in-person and online events, as well as a thriving community forum.

Mind the Product also offers a range of resources designed to help individuals and teams build successful products. This includes a range of articles, podcasts, and webinars, as well as a comprehensive product management toolkit that provides templates, frameworks, and best practices for product management.

For businesses seeking to upskill their product teams, Mind the Product offers a range of training opportunities, including in-person workshops and online courses. These courses cover a range of topics, including product management, product design, and agile development, and are taught by industry experts with real-world experience in building successful products.